Is your SEO strategy out of date?

It is recommended that you update your SEO strategy if it is at a point where it cannot succeed.

In this article, we will review some aspects of SEO and explain why it may be time to revisit your site’s SEO by hiring an SEO consultants.

Google’s Algorithm Update

The first reason you want to update your SEO is that Google’s algorithms are always changing.

Google is constantly updating how it ranks sites, and if you are still using outdated methods, you may end up lagging behind your competitors.

 

search engine optimization

It is crucial that you are tweaking and improving upon your SEO strategy to fit with the changes that can happen with an algorithm update. 

Review Your Targeted Keywords

Take a second look at the keywords you are targeting. There are many reasons why you may want to consider targeting new keywords. First of all, you may want to target a new customer audience. 

In order to do that, you may want to target different or under-performing keywords. It is good to do some testing by targeting different keywords and see which ones bring you in the best ROI.

Another reason to target new keywords is to give your SEO a boost. You may find that your rankings and your organic SEO traffic are not sufficient.

In that case, targeting new keywords can help give your site a much-needed boost.

search marketing optimization

Competitors Can Change Strategies

Competition can also change matters. When you first set up your site, there may not have been a lot of competition for the keywords you were targeting.

However, after a while, new bloggers and websites may have started to target those same keywords. Sometimes, they will exceed your rank, even though you have been there before.

At that point, you may need to either target new keywords or step up your SEO game so that you beat your competitors in the rankings or maintain your hold in the top positions.

Review Your Backlinks

You should also be reviewing your backlink profile. Links can boost your site, but they can also hurt you. Take a look at your Google Search Console data to discover which sites are linking to you and whether they are helping you or hurting your link building efforts.

link building

Professional digital marketing companies can use special tools to help you discover all of your backlinks and remove the bad links pointing to your site.

Google Search Console is actually a great place to start discovering data about your SEO rankings. For example, you can see which keywords you have a high ranking for but which are still getting low clicks.

In that case, you should fix your meta title and description so that you can gain a better click-through rate.

You can also discover which pages have a high bounce rate and tweak your content so that it is more interesting and have users stay longer.

Improving overall site speed on your website can help for this as well.

reducing the bounce rate

 

Source: http://www.123rf.com/profile_olivier26

It goes without saying that you should be updating your site content on a regular basis. Publishing blog posts on a regular basis is a great way to do this if you don’t have time, hiring a professional writer or SEO company can do it for you.

Fresh content will help get your site ranked higher. Google loves sites that produce fresh content for visitors and readers.

content marketing

It goes without saying that you should be updating your site content on a regular basis. Publishing blog posts on a regular basis is a great way to do this. Fresh content will help get your site ranked higher. Google loves sites that produce fresh content for visitors and readers.

Another aspect of search engine optimization, which many do not pay sufficient attention to, is your social media profiles. This is especially important for local SEO.

Social media profiles can impact your brand so make sure that you keep them updated. The same goes for any sites which you have listings on. This includes global and local directors, such as Yelp and Google My Business. 

Having professional SEO services is the best way to keep your website fresh and overall strategy from going dull.