It sounds simple at first, but after a closer look at the competitors in your market, it’s clear that your internal links must be reviewed and updated to compete against your competitors.
It’s not enough to have a URL with all of your site’s content on one page. Listing it all in one place might work against you, so be aware; search engines are looking at the details and the value of the content on the existing page and where the links are pointing to.
Breaking things up with links will better guide the search engines to understand which pages are important. Search engines looks for structure in each brand, and links can build your pages.
A website’s structure will speak volumes to the major search engines. The competitive premiss of the web has shifted over the years.
Each piece of a website has to be up to date and user friendly. Each page must align with the internal links that you use and where you guide your users that will lead to conversion opportunity.
Your links need to establish a theme, and Google has to understand its message.
What is an Internal Link?
Links help us to get around a website, to continue on a topic or to direct readers to an actionable step. Links can also be used by search engines.
Internal links will boost a search engine’s ability to collect data from you. Being that they are online portals, links guide readers and search engines deeper into your message.
You decide on how your links are used and where, and this requires that you be strategic.
Internal links go only to pages within your website.
Visibility Through Local SEO
Data is the first intent behind your internal links. Consider each link as a relevant piece of content. Now imagine that every word was only seen for the word’s definition.
In the mind of a search algorithm, every word actually represents an entire cluster of words. A dictionary provides us with the same concept.
Groups of words are used to explain the meaning of a single word. Links act in the same manner when seen through the eyes of a search bot.
What if Webster’s Dictionary was no longer organized alphabetically? It’s difficult to navigate a dictionary if the words are all placed in a random order.
Organization is what gives Google a hold on the message of your site. This technology has to crawl your site to then extract data from it, but you can also give Google the right info by directly speaking to it.
Consider the following items that will polish your internal links for greater clarity.
The Layout of Your Website
A homepage is where every website starts. The product or service that you offer won’t change the importance of this grand introduction.
If links are like words in a dictionary, which have groups of words defining them, then a homepage presents to the reader the word that will be defined.
This requires keyword research.
Every homepage must offer an implied promise, and that promise is what internal links will navigate the reader through.
The layout of a website stems from a cause and effect between the initial promise and the steps that will get a reader there.
You might, for example, start with what you can do for the visitor. It’s then your best strategy to put the next steps of your solution into separate pages.
We want visitors to go deeper into your website—in order to discover more. The more activity they commit to, the higher your search rank becomes.
Dissecting Your Titles and Subheads
Search engines have mastered the art of extracting parts and pieces of a webpage. These parts are used for search engine result pages, which is what you’ll find after making a search query.
What search engines look at are your headlines and subheads. These will get crawled by a Google Bot and then get converted into links.
These steps are important, for making the most out of your internal links requires correlation.
You want your titles and subheads to match the text of your internal links. This can be done with anchor text as we’ll discover below.
The objective of matching titles or subheads is verification. Part of why we structure our internal links is to enable the search engines to synthesize your content.
The clearer that this technology grasps your brand and its solution, the faster that it can send your message to the right person at the right time.
Starting with Great Content
Internal links are justified by their content. Creating links for the sake of it might lead to a search engine penalizing your efforts.
The link’s end destination means just as much as how the link is worded and where it’s placed.
Begin by creating a page outline; structure your written content with titles and subheads, and then use a new subhead for every 100 to 200 words on a page.
Keep it related so that you can support the message behind your links.
Developing Your Purpose with SEO
Some links will only provide us with data. Others will take the reader to a download page.
If you want your leads to sign up for a listing, then it’s best to send them to a bright, new place.
Making the most out of your internal links requires that the intent behind them is clear and decisive.
Having purpose allows you to see where and when a link should be used.
Anchor Text, Keywords and Quantities
Internal links can be used based on a few, reliable methods. One is with anchor texts.
When links are strung as a series of words, it’s called an anchor text. Keywords will then improve your anchor text by aligning each portal to a specific topic.
Such words are only effective when you’ve put some research into them. These are words that the search engines will understand.
Use keywords for your anchor text as well as within your titles or subheads.
You’ll then want to think about the quantity of internal links that appear on each page. Marketers haven’t settled with an ideal number regarding this. It’s simply best to rely on purpose.
As long as a link leads deeper into or across your website, then the link only needs to collate with the content page on which it appears. The destination of the link must also relate.
Perfecting your internal links can boost the performance of your website. The search engines will better understand your content, and readers will have greater ease when navigating it.
Every piece that you improve holds the power to increase your revenue and to bring in more leads.
Take these steps seriously, and don’t overlook the details of your internal links. Ask our SEO consultants for help if you need more SEO services.