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What is a Featured Snippet?

What Is A Featured Snippet

A featured snippet is a summary that answers a search engine user’s query. It’s particularly useful for users on a mobile device as well as those using voice search. One can grumble about these kinds of results not sending traffic but they do send some traffic. The pragmatic approach is that someone’s going to benefit from …

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how to develop a content strategy

How to Develop a Content Strategy

Content marketing is undoubtedly one of the most important factors of a solid SEO strategy. At the turn of the year, it’s a great business goal to revisit your content marketing strategy to prepare. In fact, you’d be doing yourself a disservice not to – the focus on content has drastically increased over the years, …

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How To Build Links For Your Website

When a web page compels other quality websites to link to it, it improves the website’s standing with Google (as well as other search engines,) which in turn helps increase the overall search rankings.

Internal Link Building For SEO

It sounds simple at first, but after a closer look at the competitors in your market, it’s clear that your internal links must be reviewed and updated to compete against your competitors. It’s not enough to have a URL with all of your site’s content on one page. Listing it all in one place might …

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SEO Planning

When To Update Your SEO Strategy

Is your SEO strategy out of date? It is recommended that you update your SEO strategy if it is at a point where it cannot succeed.

Why does ranking on the first page take time

Why Does Ranking On The First Page Of Google Take Time?

When it comes to search engine optimization, one of the most common questions companies have is in regards to why it takes so long to increase search rankings. In the world of SEO marketing, we like to compare moving your website up in relevant search engine results to building your credit score.

Why is competitor analysis important

Why Is Competitor Analysis Important

While many marketers think of “the competition” as those companies that share their particular niche or industry, the reality is that any business that reduces the amount of a consumer’s disposable income is a competitor.