Proper URL Structure

These days, many business owners realize that having an incredible website can help them gain conversions and expand their base of loyal clients.

However, what many corporate leaders do not know is that having the proper url structure for one’s website is equally important.

Learn more about this important subject by reviewing the short outline prepared below:

proper url structure

What Is A URL?

The acronym URL stands for Uniform Resource Locator. The URL specifies a website’s internet address. URLs contain the following structure:


Proper URL Structure: A Brief Overview

In terms of search engine optimization (SEO), the URL structure of a website should be:


The URL name should contain keywords, not punctuation marks, numbers, or symbols.

Functional. It is important for the URLs to work properly.

This means that the pages can be accessed by the search engines for the purpose of crawling and indexing.

How To Optimize Your Site’s URL Structure

There are several strategies you can use to optimize your site’s URL structure.

Some of them include:

1. Use A Single Domain And Subdomain

Research indicates that sites tend to attain better rankings in the search engine results pages when they are listed all together on one root and subdomain.

2. Readability

URLs that are easy for humans to read perform better in the search engines.

Although readability is a somewhat subjective concept, the following examples can provide you with a general idea of what a highly readable URL looks like:

search engine optimization


This URL is highly readable and informs the reader that the site will contain photos of puppies.


This URL is somewhat readable. It seems to indicate that the site is a retail store for dog products.

However, what types of products will be found on the site is not specified. Does the site sell dogs, dog food, dog collars, or something else?


This URL is not readable at all.

There are no words in the URL so the reader has limited knowledge regarding what the website is about.

3. Keep It Short

In general, shorter URLs are better than long ones. Strive to ensure that your URL contains less than 60 characters.

If it currently contains 100 characters or more, it’s time for a rewrite. The issue here is user experience and usability.

Specifically, it is easier for users to copy, paste, share, and embed a shorter URL.

While the convenience may constitute a mere fractional enhancement of the user’s experience, every little bit counts.

4. Match URL To Page Titles

This strategy is effective in providing the reader with a clear indication of what the page they are being directed to will address.

For example, if your content is entitled “My 7 Favorite Types Of Coffee,” it would be advantageous to select a URL like http://www.alwaysblogging/my-favorite-7-coffee-types.

5. Omit Stop Words

In many cases, a web page contains stop words such as and, or, but, a, the, of, etc.

However, you don’t need to include these stop words in your URL.

The principle here is to keep the URL as short as possible.

However, if the stop words contribute to the URLs readability, it may prove more prudent to leave them in.


Business owners who are serious about implementing strong search marketing strategies to optimize their ranking in the search engine should know that utilizing proper URL structure is key.

Refer to the information and advice found in the aforementioned quick reference guide to ensure that your URL structure is as perfect as possible.


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