If you have ever gone to a webpage only to discover that the content repeated the same keywords over many times without adding any real information, then you have encountered thin content.
Not only can thin content cause potential customers frustration it can allow your competition to get ahead of you.
Many pages with thin content are designed to send the viewer to another page.
Therefore, you need to take steps immediately to fix any thin content found on your site.
When you are looking to gain traffic in your local area having thin content on the website will only cause issues and very little growth and as a local SEO specialist we strive in providing our clients the best education when it comes to their website.
What Makes Great Content?
The only way to fix thin content is to consistently produce great content on your website. Good content is original, but great content is thought provoking.
The headlines of pages makes a person want to stop and read the article, and the subheadings keeps them reading by being intriguing.
People find good content adds value to their lives often by solving a problem, however, great piece of content causes your audience to take action by sharing with their friends on social media and even convert.
Is Your Website Dead?
If you have thin content on your website, then you need to take action to immediately remove it or add more text to help it improve the overall state of your website. Otherwise, you may see your traffic become stagnant, a dip in keyword rankings, and a noticeable decrease in money-making leads.
You can determine whether you have poor content by looking at a few different items:
Check Out Your Bounce Rate
If specific pages have a higher-than-normal bounce rate, it may be due to content that is either not engaging, or not long enough.
Either way, you’re losing out on potential new business every time someone navigates quickly away from your page. Ensure the content is relevant to your target keyword, answers questions, and is engaging.
If you’re not sure how to find the bounce rate of certain pages, or how to improve those pages once they’re identified, we recommend consulting with a leading SEO expert to discuss how best to use your resources to improve in that area.
Aim for Long-Form Content
The days of 300-word blog posts are over. To be competitive nowadays, you really have to invest the time and resources to create long-form content. When creating a content calendar, break down your blog post topics into sections and questions that need to be covered – put yourself in your customers shoes and be sure to write about information they would want to know about the subject.
Ideally, you should aim for at least 1,000 words for your blog posts and pages – and even higher if you’re going for cornerstone content.
How Often Is Your Website Creating Content?
Posting or updating infrequently will result in your website appearing stale. Check out your competitors to see how often they are updating their blog posts – and aim for more frequent. Just be sure that whatever content you’re posting is high-quality as well to avoid looking spammy.
If you need assistance with creating fresh ideas for your blog or content strategy, speak with an SEO consultant to help you improve the overall performance along with the existing content on the site.
Repurpose & Upcycle Site Pages
Once you locate pages with thin content, you need to decide how to handle them. Identify their purpose and evaluate whether they are actually achieving that mission.
You don’t want to create a new page and delete an existing page – to maintain any existing backlinks that have been created, as well as take advantage of the amount of time that page has been indexed, you can instead upcycle the content and replace it with relevant & unique content.
If you borrowed content from another site instead of writing your own unique content you will want to tackle that task immediately – Google may ping your page as duplicate content, and you risk not ranking at all for your target keyword.
Similarly, many e-commerce sites utilize borrowed descriptions of products straight from the manufacturer – while this does save a lot of time, it not only risks duplicate content again, but also loses the invaluable opportunity of capturing that content real estate.
You should also check the grammar and spelling of the content on your pages – if there are errors, be sure to fix them to increase readability and authority.
While you should always aim to repurpose pages as much as possible, don’t be afraid to eliminate a page if it doesn’t fit your needs any longer. Just be sure to set up a 301 redirect to maintain any link juice and point it to a page that is similar!
How to Strategically Add In-Links to Content
While you are repurposing pages, make sure to add great links leading your viewers to content that they will find useful. This is especially useful if you need to cite sources or quotations, or simply want to add extra information for your visitor.
This content may be on your own website or it may be on someone else’s website – however, if you are linking to an outside website, be sure to set the link to open in a new window so your visitor does not leave your page.
Keep in mind that any resources you link to adds to your brand’s reputation – so .edu, .gov and other reputable sites are high on the list to link to.
Always be sure to avoid any “dead ends” on your site. Every page should have some navigation potential to another page on your website – this prevents visitors from reaching a point where they are not given another place to go and simply leave.
Whether you link to a service page, category page, or simply another blog post – all of that provides another avenue for your visitors to explore.
Similarly, if a search engine bot crawls your site, it will interpret this dead end as a negative user experience.
If you have trouble with creating an in-linking strategy, an SEO company can help you identify appropriate sites or internal pages to get the most value from linking.
Create a Content Hierarchy
Think of the hierarchy of your content like the architectural plans for your house. There’s a broad idea (the house itself), and many different rooms (categories & subcategories).
The reward for creating structured content that is easy to navigate and understand is a better user and crawler experience. Keep the hierarchy logical with from two to seven main categories, and appropriate sub-categories to further explain the topics.
Put yourself in your visitors’ shoes and determine what information is top-line, and what questions they will want answered. Try to keep all of your information flowing in a logical manner to avoid confusion for your readers.
Does Your Website Need CPR?
If you have thin content on your website, then your website is in need of a content recovery. You need better content, purpose and repositioning.
Outlook Studios provides SEO solutions that can breathe new life into your website and gain new and improved traffic.