WordPress is one of the most popular website hosting platforms on the web, and for good reason: it’s easy to use, intuitive, and enables even the most tech-illiterate of users to create a website in just a few hours of work.
However, it’s also an excellent choice for those who need a website centered on SEO.
Due to its popularity extending to some 23.8% of all websites in the world at this point, WordPress is under pressure to perform as well as it possibly can.
Here’s how a lot of different web design companies use it to excel with SEO.
1. Easy Optimization
Most websites require a bit of tinkering before they are fully optimized for SEO purposes.
WordPress, on the other hand, is well-known for its “five minute” install. With just a few clicks, you can install the WordPress platform onto your web host of choice.
After installation, even the most basic site is optimized to appear in search results, although more specific targeting is necessary later down the line.
WordPress makes it easy to establish easy-to-understand permalinks. These can be accessed from the dashboard under the ‘SETTINGS‘ tab.
Establishing custom permalinks enables you to begin ranking for those specific phrases much more quickly than another site might allow.
3. Built-In Titles
Titles are one of the most important elements of SEO.
They carry some of the heaviest influence for search engines, but are often utilized or ignored completely.
WordPress makes it easy to optimize titles with a built-in analyzer that lets users know whether or not they’ve used their keyword in the right way.
On top of that, the title input automatically codes it as either H1 or H2.
4. Automatic Mobile Optimization
With nearly 50% of web traffic originating from mobile devices, it’s important that your website be accessible and attractive even on the smallest screens.
While most sites fail to do so, WordPress ensures that any website built on its platform will automatically work on mobile devices, as well as on desktops.
Of course, it’s possible to make a website work only on one or the other, but ensuring maximum accessibility is a good idea.
5. Website Speed
One area that many web hosts fall short in is loading speed. It may take several seconds to load a website, but web users have limited patience.
If it’s a website they have only a small interest in, they aren’t going to wait for a slow server to load the page.
WordPress loads pages quickly, granting users fast and easy access to any of the content they’re looking for.
Search engine algorithms account for website speeds, granting a higher search rank to those that load more quickly.
When it comes to a web design platform, it’s hard to go wrong with WordPress.
Best of all, it doesn’t require an expert in web development to use — with just a few clicks, anyone can have the website of their dreams.
For more specialized SEO services you will need a team that has experience in both web and search engine optimization.