While many marketers think of “the competition” as those companies that share their particular niche or industry, the reality is that any business that reduces the amount of a consumer’s disposable income is a competitor. …
Besides writing the actual blog post yourself, one of the hardest parts of running any blog is coming up with topics to write about.
It’s time to face facts: the yellow pages are going the way of the dodo and other forms of traditional media are becoming less effective by the day. The need for emphasis on Internet-based searches …
If you have ever visited to a webpage looking for an answer to a question only to discover that it was filled with thin content and didn’t provide any answers, then you understand that having …
In the best case scenario, PPC can be a way for digital marketers to optimize their reach through retargeting their audience; on the other hand, PPC also presents a number of very real disadvantages that …
Search engines employ complex algorithms and formulas to analyze which pages are most relevant to search words, terms, and phrases entered into engines’ search fields. Hyperlinks, also called backlinks in digital marketing terminology, are essentially …
When spending time online, most of us have probably come across different subdomains. However, most of us wonder why companies use them. In a simple definition, a subdomain is a second-level domain that originates from …
Practically every website owner wants their site to rank at the top of the search engine results.
Whether you operate a brick-and-mortar business in the real world or have a company that exists exclusively on the Internet, having a high-traffic website is going to be critical to your success.
SEO has become the new boogieman for site owners; they dread it mostly because it’s intricate, and hard to comprehend.
