The Advantage Of Local SEO For Law Firms

The Advantage Of Local SEO For Law Firms

It’s time to face facts: the yellow pages are going the way of the dodo and other forms of traditional media are becoming less effective by the day. The need for emphasis on Internet-based searches is becoming clearer as a higher percentage of Internet users are...
Advantages and Disadvantages of PPC Campaign

Advantages and Disadvantages of PPC Campaign

In the best case scenario, PPC can be a way for digital marketers to optimize their reach through retargeting their audience; on the other hand, PPC also presents a number of very real disadvantages that shouldn’t be overlooked. While some of the disadvantages of PPC...
Are Broken Links Bad For Your Website

Are Broken Links Bad For Your Website

Search engines employ complex algorithms and formulas to analyze which pages are most relevant to search words, terms, and phrases entered into engines’ search fields. Hyperlinks, also called backlinks in digital marketing terminology, are essentially portals to...
Why Buying PBNs and Link Farms Is Bad

Why Buying PBNs and Link Farms Is Bad

Practically every website owner wants their site to rank at the top of the search engine results. However, getting to the top can be a very arduous, time-consuming task. Some site owners try to shortcut the process by purchasing links to power-up their backlink...