Google Plus is not just another social media website like Facebook, Twitter, and LinkedIn. It is part of the Knowledge Graph at Google and is part of the algorithm that they use for their search engine. It is more than just a social network in which you can share pictures with your friends it has become a great way for businesses to establish themselves when it comes to connecting with customers and getting pages indexed on Google a lot faster.
As social media sites continue to grow in popularity it is becoming a larger aspect of any corporate branding whether it is a small business or large corporation. We discussed social media networking in a previous post, we are going to discuss a bit more how your company can grow their brand.
From the moment that our previous post was written many things have changed and improved in a lot of these different social media websites. We are going to focus on 4 of the biggest social networks to help with your corporate branding.
Social Networking With Corporate Branding
1. Facebook has continued to increase their efforts to bring more likes to brand pages. Since Facebook started their IPO they are a business that is trying to help other business grow their clientele. With the release of Promotions on the timeline you can actually have your messages seen by all of your customers and fans. In the past few weeks they have started a test feature that will have them charging $1 for you to send money out to users.
They started offering gift giving on Facebook to help you with deciding on what to give someone you know a gift they will enjoy. If you are a brand you want to make sure that you can get everyone to your Facebook page and like what you have to offer. With Facebook ads and gift giving you have a multitude of ways to grow your business.
2. Google Plus has redesigned their website within their first year and is at 135 active users. In the past weeks they have started providing a way for brands to get connect with Communities. Not only do you have your Google Plus business page but you also have a way to reach more people and share information with them. With this approach Google is stepping forward providing a new way for their knowledge graph to continue and grow in developing corporate brands. This approach is something that everyone is watching and can see changes that can affect search in the year to come.
3. Twitter has now help create more of a custom experience when it comes to developing your business. Not much has changed with this social network but brands can now actually create a better looking page. With a background image to go along with their profile image many corporate brands can actually separate themselves just with the way they look. Now it is not just about setting up your own background image it is all about how your overall look is. Your brand is your identity and twitter is helping accomplish that with the new brand pages.
4. Pinterest is still a strong powerhouse when it comes to sharing with people. It has become a great way for people who like a brand to get more visitors to their website. To finish the year Pinterest created Pinterest for Business. Here you can actually convert your regular Pinterest account into a business account. You can actually provide your brand with a direct way of driving traffic to your website to help your corporate brand continue growing.
Building A Social Network Corporate Brand
Whether you are beginning or continuing to develop your social media branding for your business you want to make sure that you can take advantage of the many different ways you can increase traffic to your website. It does not matter what kind of industry you are in the main goal of any business is getting the chance to grow traffic and have visitors visit your website and remember your corporate branding.
You want your brand to be remembered. Many established brands have taken advantage of what social media can accomplish. How many different brands are you following on Twitter, Facebook, or Google Plus and it is the same company brand across all social media platforms?
Is it possible for a major company such as General Motors to change their stand with the social media giant Facebook? Many companies I’m sure have ran many different Ad campaigns with many different budgets. With General Motors they had an Ad campaign running for $10 Million Dollars in which they stopped running in May. One of the reasons is due to the fact that they were not treated equally as such other automotive companies that were on Facebook.
The Effect Of General Motors Removing Facebook Ads
When General Motors went forward and made the decision to remove their social media ads from Facebook many started questioning the actual success of the Facebook Ad campaign. Of course if you have marketing campaign that is $10 Million Dollars it is easier to succeed with than working with a $100,000 Dollar budget. GM CEO Daniel Akerson spoke with Facebook Chief Operating Officer Sheryl Sandberg to discuss their return to the social network. Not convinced they want to discuss more details of a few successful social media campaigns such as Coca-Cola and Ford.
General Motors Strategy
Is it possible that the social media campaign that General Motors started was not good enough? Did the campaign they had running for Facebook just did not work for the audience they tried to reach? It could be possible they may need to re-think how they should approach Facebook and the audience that is there. People socially discussing your brand goes a long way from being noticed especially in Facebook as they continue to move past 750 Million users. What is your opinion with General Motors not doing Facebook Ads, do you follow any automobile companies and does their facebook campaign affect you?
As Google continues to move towards a more social integration into their search it has made a move in the past few weeks to introduce Google+ Local. Providing you an opportunity to be logged into your personal Google+ account and check out local restaurants and view their review score. Stepping away from the Google Reviews the company has decided to implement Zagat. Stepping away from the star review to a more solid score based review.
Twitter has made some updates over the past year to help make improvements to the way we view tweets and interact with each other. Twitter continues to make improvements by eliminating the hashbangs (#!) from the individual twitter accounts. Their engineering team is looking to improve on performance when making your way through twitter.
Have you done a search lately of Orlando Florida, Walt Disney World or the Eifel Tower in Paris? Have you noticed anything different with your search results upon seeing the results. Check out all of the information now on the right side of Google you may be impressed if not surprised. If you are either following the page on your Google+ account or just doing some research on something that interests you. Whether you are looking for places, people or companies you can now get all of that information without clicking on a link to read any results on it.
Today, people use social media to connect with friends and family as well as form impressions and develop relationships with businesses. With social media sites moving into the forefront it is time that everyone in your business take notice. However, creating a social media strategy is more than just creating a page on Facebook and receiving a lot of likes.
We all know someone who has been affected by breast cancer. During the month of October we are called to remember and support our loved ones who have been affected; while raising awareness and funds for a cure. Social media has been a great way for individuals as well as organizations to do these things. So in honor of Breast Cancer Awareness we have found some nice pink themes that you could use for your WordPress blog to help support a great cause:
Many people who don’t understand Twitter see it as a waste of time or don’t understand what it is all about. As an Orlando web services company at first I did not like what Twitter was all about. Once I did some research I was able to get a better understanding of what Twitter can do for me. I became a big fan of this social network and have become more involved in the past few months with our own account. Below I am providing 5 Twitter Accounts that are a MUST follow because they provide a lot of the information that is very useful and informative. They provide industry information from the latest to the most talked about technology news. [Read more…]