All local enterprises like accountants, plumbers or florists can earn more money by relying on local search engine optimization. Local SEO entails optimization of your own business to generate traffic from location-based searching. Businesses should focus on local marketing to help promote products and services online.
What is Local SEO?
Local SEO is an effective local online marketing strategy, which allows local enterprises to market their products and services to local clients when they are searching for your type of venture. Local search makes use of search engines such as Google and business directories such as SuperPages, Manta, and Yelp. Many local clients use the service often to search for the most reliable local enterprises in their locality.
The best part about local SEO is that it gets rid of guesswork, unlike dropping leaflets in your locality. An SEO agency will help you come up with eye-catching content that will attract local customers to buy your service. Local SEO consultants will not only help you promote your website online but also attract new clients to give you a call or visit your office.
The Growth of Local SEO
Local SEO has significantly grown over the years. Its growth can be attributed to the rise of smartphone usage and better connectivity. However, local SEO is different from organic SEO. Research shows that in 2011, about 40% of mobile questions have local intent. Four out of five smartphone users look up local information. The statistics indicate that local SEO is increasingly becoming popular.
Local Search Marketing is Timely and Highly Targeted
Local search marketing and online directories promote your services or products to local clients when they are searching for your business. The best time to connect with a potential client is when they need you. That makes local search the most appropriate way of doing so.
Local Clients Are Switching To The Internet
Research shows that about 64% of local clients use directories and online search engines as their main way of finding local businesses. Therefore, web marketing services will be of great help in marketing your business locally. Local customers can get the information they require from your website at any time.
80% of Local Customers Trust Online Business Reviews
The success of a local venture depends on word of mouth. Thus, you can get trusted customers to review your products online to attract many new customers. Take advantage of having your customers post reviews on your website and promote your products before your competitors promote theirs.
Mobile Internet Usage Growth
Most local customers use their mobile devices to search for best local business as they are walking around a certain part of the city. You will not lose a potential client since local search covers both mobile and desktop access.
High Return On Investment
Search does not allow wasted exposure, unlike other advertising methods. Additionally, optimization is efficient and cost-effective.
How Can You Optimize For Local Search
Here are some tips to help make your website more local friendly. A company can hire a company to do the website marketing services to help it design and update their website to attract more local clients. An online marketing company can also help your business get more customers locally by using these tips.
Google Places for Business
The first thing you need to do is claim your Google place for business page. Ensure that your contact information, contact details, opening hours, and address are complete. You can also give category information about your site to give Google a better understanding of the topic of your venture. It is an easy way of ensuring that your business shows up in search and maps.
Google Plus Local
Link your Google Places page to a Google Plus local page to give focus on social interaction. It features reviews, images, information about the business, and posts. Users can also access comments, images, and videos. Make sure you reference keywords in the title and encourage clients to leave reviews.
When optimizing local pages on your website, you need to include the address on the page and the location within the content. Additionally, the title page in the title should contain a brand name and keyword to ensure you capture the attention of potential customers. With these tips, you can be sure to get the best out of local SEO.