Why Is Competitor Analysis Important

Why Is Competitor Analysis Important

While many marketers think of “the competition” as those companies that share their particular niche or industry, the reality is that any business that reduces the amount of a consumer’s disposable income is a competitor.  Unlike their counterparts of the past,...
Why Buying Links For SEO Is A Bad Strategy

Why Buying Links For SEO Is A Bad Strategy

Practically every website owner wants their site to rank at the top of the search engine results. However, getting to the top can be a very arduous, time-consuming task. Some site owners try to shortcut the process by purchasing links to power-up their backlink...
The Importance of SEO friendly URLs

The Importance of SEO friendly URLs

SEO has become the new boogieman for site owners; they dread it mostly because it’s intricate, and hard to comprehend. What’s more, the technique keeps evolving owing rapid progression in technology. Undeniably, SEO has become somewhat the geeky stuff we can’t afford...
The Importance of Conversion Tracking

The Importance of Conversion Tracking

If you are not using using conversion tracking in conjunction with your online campaigns, you are ignoring the opportunity to monitor and capture tangible results of those campaigns. Without it, you have no real way of knowing how successful or poor performing your...