Advantages and Disadvantages of PPC

Advantages and Disadvantages of PPC

In the best case scenario, PPC can be a way for digital marketers to optimize their reach through retargeting their audience; on the other hand, PPC also presents a number of very real disadvantages that shouldn’t be overlooked. While some of the disadvantages of PPC...
Are Broken Links Bad For Your Website

Are Broken Links Bad For Your Website

Search engines employ complex algorithms and formulas to analyze which pages are most relevant to search words, terms, and phrases entered into engines’ search fields. Hyperlinks, also called backlinks in digital marketing terminology, are essentially portals to...
Why Buying Links For SEO Is A Bad Strategy

Why Buying Links For SEO Is A Bad Strategy

Practically every website owner wants their site to rank at the top of the search engine results. However, getting to the top can be a very arduous, time-consuming task. Some site owners try to shortcut the process by purchasing links to power-up their backlink...
Which Is More Important Domain Or Page Authority

Which Is More Important Domain Or Page Authority

Whether you operate a brick-and-mortar business in the real world or have a company that exists exclusively on the Internet, having a high traffic website is going to be critical to your success. We’ve crossed the line, and there’s no turning back. People...
The Importance of SEO friendly URLs

The Importance of SEO friendly URLs

SEO has become the new boogieman for site owners; they dread it mostly because it’s intricate, and hard to comprehend. What’s more, the technique keeps evolving owing rapid progression in technology. Undeniably, SEO has become somewhat the geeky stuff we can’t afford...