Why Is Competitor Analysis Important

Why Is Competitor Analysis Important

While many marketers think of “the competition” as those companies that share their particular niche or industry, the reality is that any business that reduces the amount of a consumer’s disposable income is a competitor.  Unlike their counterparts of the past,...
6 Ways To Create Blog Post Topics

6 Ways To Create Blog Post Topics

Besides writing the actual post itself, one of the hardest parts of running any blog is coming up with topics to write about. How do you know your content will be well-received? How do you know it will be relevant? How do you know if it will be liked, and, just as...
The Advantage Of Local SEO For Law Firms

The Advantage Of Local SEO For Law Firms

It’s time to face facts: the yellow pages are going the way of the dodo and other forms of traditional media are becoming less effective by the day. The need for emphasis on Internet-based searches is becoming clearer as a higher percentage of Internet users are...
Advantages and Disadvantages of PPC

Advantages and Disadvantages of PPC

In the best case scenario, PPC can be a way for digital marketers to optimize their reach through retargeting their audience; on the other hand, PPC also presents a number of very real disadvantages that shouldn’t be overlooked. While some of the disadvantages of PPC...
Are Broken Links Bad For Your Website

Are Broken Links Bad For Your Website

Search engines employ complex algorithms and formulas to analyze which pages are most relevant to search words, terms, and phrases entered into engines’ search fields. Hyperlinks, also called backlinks in digital marketing terminology, are essentially portals to...