While many marketers think of “the competition” as those companies that share their particular niche or industry, the reality is that any business that reduces the amount of a consumer’s disposable income is a competitor.
Besides writing the actual post itself, one of the hardest parts of running any blog is coming up with topics to write about. How do you know your content will be well-received? How do you know it will be relevant? How do you know if it will be liked, and, just as importantly, shared with others? Below are six web marketing services that you can use to generate ideas for your next blog topic.
It’s time to face facts: the yellow pages are going the way of the dodo and other forms of traditional media are becoming less effective by the day. The need for emphasis on Internet-based searches is becoming clearer as a higher percentage of Internet users are getting information about local businesses via mobile devices every year.
If you have ever gone to a webpage only to discover that the content repeated the same keywords over many times without adding any real information, then you have encountered thin content. Not only can thin content cause potential customers frustration it can allow your competition to get ahead of you.
Search engines employ complex algorithms and formulas to analyze which pages are most relevant to search words, terms, and phrases entered into engines’ search fields. Hyperlinks, also called backlinks in digital marketing terminology, are essentially portals to other websites that are latched on to anchors of letters, numbers, or other text.
When spending time online, most of us have probably come across different subdomains. However, most of us wonder why companies use them. In a simple definition, a subdomain is a second-level domain that originates from the top level domain. It is, therefore, right to say that it forms a part of the main website although it is mainly considered as a separate entity by the search engines.
Practically every website owner wants their site to rank at the top of the search engine results. However, getting to the top can be a very arduous, time-consuming task. Some site owners try to shortcut the process by purchasing links to power-up their backlink profile. Unfortunately, the current state of search engine algorithms makes this a bad idea and we discuss why.
Whether you operate a brick-and-mortar business in the real world or have a company that exists exclusively on the Internet, having a high traffic website is going to be critical to your success. We’ve crossed the line, and there’s no turning back. People are flocking to the Internet and bringing their credit cards with them, so if you want to succeed in this increasingly digital world, your website needs to get traffic and lots of it.
SEO has become the new boogieman for site owners; they dread it mostly because it’s intricate, and hard to comprehend. What’s more, the technique keeps evolving owing rapid progression in technology. Undeniably, SEO has become somewhat the geeky stuff we can’t afford to overlook; it’s simply inevitable.