If you have ever gone to a webpage only to discover that the content repeated the same keywords over many times without adding any real information, then you have encountered thin content. Not only can thin content cause potential customers frustration it can allow your competition to get ahead of you.
Search engines employ complex algorithms and formulas to analyze which pages are most relevant to search words, terms, and phrases entered into engines’ search fields. Hyperlinks, also called backlinks in digital marketing terminology, are essentially portals to other websites that are latched on to anchors of letters, numbers, or other text.
When spending time online, most of us have probably come across different subdomains. However, most of us wonder why companies use them. In a simple definition, a subdomain is a second-level domain that originates from the top level domain. It is, therefore, right to say that it forms a part of the main website although it is mainly considered as a separate entity by the search engines.
Practically every website owner wants their site to rank at the top of the search engine results. However, getting to the top can be a very arduous, time-consuming task. Some site owners try to shortcut the process by purchasing links to power-up their backlink profile. Unfortunately, the current state of search engine algorithms makes this a bad idea and we discuss why.
Whether you operate a brick-and-mortar business in the real world or have a company that exists exclusively on the Internet, having a high traffic website is going to be critical to your success. We’ve crossed the line, and there’s no turning back. People are flocking to the Internet and bringing their credit cards with them, so if you want to succeed in this increasingly digital world, your website needs to get traffic and lots of it.
SEO has become the new boogieman for site owners; they dread it mostly because it’s intricate, and hard to comprehend. What’s more, the technique keeps evolving owing rapid progression in technology. Undeniably, SEO has become somewhat the geeky stuff we can’t afford to overlook; it’s simply inevitable.
All local enterprises like accountants, plumbers or florists can earn more money by relying on local search engine optimization. Local SEO entails optimization of your own business to generate traffic from location-based searching. Businesses should focus on local marketing to help promote products and services online.
If you are not using using conversion tracking in conjunction with your online campaigns, you are ignoring the opportunity to monitor and capture tangible results of those campaigns. Without it, you have no real way of knowing how successful or poor performing your advertising efforts are. Conversion tracking gives your business the chance to see what aspects of your campaigns should be adjusted for greater effect or what elements should be incorporated in future campaigns.
In 2016, more than half of all Google searches originated from a mobile device. So, it should come as no surprise that Google is shifting to a “mobile-first” policy with its indexing. And ignoring the mobile trend isn’t going to be good for your Orlando search engine optimization efforts. It’s not yet clear how rankings may be effected. Still, the mobile first shift does provide an added incentive to seek assistance from an Orlando SEO consultant as you determine how ready your site really is for mobile visitors. Here’s what you need to know to be as prepared as possible.