SEO has become the new boogieman for site owners; they dread it mostly because it’s intricate, and hard to comprehend. What’s more, the technique keeps evolving owing rapid progression in technology. Undeniably, SEO has become somewhat the geeky stuff we can’t afford to overlook; it’s simply inevitable.
All local enterprises like accountants, plumbers or florists can earn more money by relying on local search engine optimization. Local SEO entails optimization of your own business to generate traffic from location-based searching. Businesses should focus on local marketing to help promote products and services online.
If you are not using using conversion tracking in conjunction with your online campaigns, you are ignoring the opportunity to monitor and capture tangible results of those campaigns. Without it, you have no real way of knowing how successful or poor performing your advertising efforts are. Conversion tracking gives your business the chance to see […]
In 2016, more than half of all Google searches originated from a mobile device. So, it should come as no surprise that Google is shifting to a “mobile-first” policy with its indexing. And ignoring the mobile trend isn’t going to be good for your Orlando search engine optimization efforts. It’s not yet clear how rankings may […]
E-commerce is a field that never stops shifting and evolving, but no matter how it develops, the best e-Commerce platforms are consistently updated to meet the demands and leverage them to good effect. No matter what you offer through your e-commerce business, your platform should be one that streamlines the business and helps you devote more energy […]
Email marketing strategies are just as relevant today as they’ve ever been, and though online marketing strategies will continue to change, email marketing won’t be any less relevant in the near future. As an increasing number of users start using ad blocking solutions to streamline their browsing experience and more web masters begin to invest […]
When you’re beginning website design, you want to make sure that people are actually staying on your page as opposed to bouncing right out of it. What used to be in the realm of guesswork is now a fully quantifiable metric in its own right. Simply put, bounce rate is the percentage of people who navigate […]
One of the biggest trends in web design is creating multiple sites that contain similar information or belong to the same company. While this can be an easy solution for large department stores that want to categorize, it is impractical for most businesses. This method doesn’t just hurt your search engine ranking; you are also […]
For businesses that understand the importance of SEO, citations are one of the necessary tools that ensure a website is appearing in search engine results. Citations are also critical for giving search engines, and prospective customers, critical information about your business. This information includes the business’s name, address and phone number, often referred to as […]
The Internet is more important than ever before. If you want your website to make a mark in today’s competitive and fast-paced online landscape, you have to cover all of your territory perfectly. A lot goes into that, too. You have to invest in professional quality website design. You have to focus on branding your […]